Another Angle to Theory of Survival of the Fittest

“Survival of the fittest” this theory of Herbert Spencer is read by every one in his schools. Here we are going to discuss footprints of this theory in Business.

Any Business has a common concept “whoever keeps hold of the nerve of a customer is a declared winner”. This concept is found suitable for every sector across all business lines.

For Example HMT used to be a number one in wrist watches are now not visible at all. As they were unable to read market sentiments and they keep on manufacturing the chain watches and now they are ousted by not much known brand Timex and quartz.

Same happened with Bajaj scooters they were unable to read consumer trends and were ousted by Hero Honda which made trendy lighter bikes which even replaced Rajdoot and Royal Enfield so called Macho looks heavy steel body bikes.

Similar cases we had seen in Hero cycles which survived the pressure of the market and innovate new ways to market there product and hence slowly Avon cycles which could not adapt themselves of change vanished.
Concluding the topic survival in business jungle is by Innovative and adaptive to changes. If you are not then please read consequences in my older post named “Nokia in Trouble”.

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