Factors Affecting Google Page Ranking-40/200- Broken Links

Broken LinksYou did the redirection of your website to a different domain and post that forgot to check the webmaster tools. The webmaster tools is the indicator of how the Google is crawling your page and how many of them are indexed plus it also informs the webmaster of any type of problem. Like Malware in the site, to the site hacked and thus de-indexed information also through the tools it can inform the webmaster whether is there any problem in crawling the web page. So the webmaster has to always look at the tools page so as to know what the pages in which the Google is finding difficulty in crawling or the errors while accessing the page. This is quiet important for the web property to have no broken links as it results in pages either not indexed by Google or the whole domain is being penalized for the same. So we will see in this article what are those things which can be avoided to make Google index your complete site without any penalty.

 Things to Avoid Broken Links

Broken links are not made intentionally but happens with due course of time some times due to negligence sometimes due to lack of awareness. But it is always harmful for the blog and the reputation in the eyes of search engine. Presenting those slip ups which may hamper your traffic ranking as well as individual search ranking:-

1. Domain Redirection- This is the most common slip up which happens to nearly all the domains and when people move the site from blogspot or wordpress.com domain names they have to mark 301 redirection. If this redirection is not handled properly by your CMS or your server or domain registrar it shows lot of links either deindexed by google or drop in search ranking which is equal to drop in traffic ranking.

2. Permalink- Permalink is the second slip which happens by the usage of wrong permalinks from the initial days and the sudden experiments in permalinks by SEO agencies or the webmasters. All these links has to be redirected to new destination else you loose Google juice.

3. Changes in Text links– When you made the changes in permalinks or domains you should ideally rework on the links marked in your article. So if you have made some markation of links pointing towards SEO MOZ now should be changed to MOZ.com else it is an issue found by Google and should be addressed with utmost care. Both external and internal links should be monitored and as and where links require changes should be done. When you are referring to an article make sure it is working fine else your readers and the Google will hit the page not found URL and this will impact your user experience as well as make search engine decrease your ranking.

Read: Factors Affecting Google Page Ranking- Number of Outbound Links

Reason and Solution for Impact on Ranking

The simple reason for impact in traffic ranking is that the Google while indexing observes lot of broken links it understands that if they are not addresses for long the domain is not updated regularly and hence reduces frequency of crawl and hence it impacts the traffic ranking of your domain. Only when those pages are marked as fixed Google recrawls them else they are never recrawled again and slowly your domain traffic ranking will fall and soon it will be impacted big time by this. The best way to avoid this is by marking these broken links as resolved once you have fixed those issues or removed those links for indexing. This ensures steady growth of your website and better search ranking.

How you keep an eye on the links sent from your website?

How you solve the issue of Crawling of various links?

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