Factors Affecting Google Page Ranking-10/200- Country TLD Extensions

Country base Top Level Domain Name has its advantage of being apprehensive to the search Engine indicating its affinity towards a particular country, and do helps the sites which have focused approach towards a particular country. In fact Google shows the results for people searching locally and these sites appear on top of the list. The Country specific top level domain is a nice approach if your area of business or the focus is a particular country. What are Generic or General TLDs and Country Specific or Country Code TLDs Generic or General Top Level Domains are the extensions such as .com, .org, .net, .edu they are called as general TLDs and are used to target global audience. Hence the SEO target is also global for such type of extensions but if you are into a business which is a country specific business you should target Country Specific or Country Code TLDs. If you want help in finding out is your business be looking for country code TLDs here is the example, If someone own a legitimate Hotel Business based out at a city say Lucknow in India. You should buy country code TLD. But if you own a business who has to deal with global audience like a Courier company with international ventures you should buy a Global or General TLDs. In the below video of Matt he has shown Google’s stand on country TLD Extensions:- http://www.youtube.com/watch?v=ldFPcJZulXQ General TLDs are not guarantee of being at the top of the search result nor is the country specific TLDs ranking on its Local search. But Country specific TLDs to give a small push if you have a good content or service offering for the Local users. But aside ┬áto TLDs what matters is the content quality and optimized website with proper keyword density and visible presence in social nework. And engagement with the readers on page and off page. If you are able to give a good experience to readers the TLD wont actually affect your page ranking. Google expects the country specific TLDs to be targeting more of the targeted country as compared to other countries. Hence the probability of being visible equally on other parts of the world is a bit difficult for country specific domain extensions. Thus if you are looking for targeting the global audience you should look for Generic TLDs even CC TLD Extensions like .me and .tv are used by many top level sites and they are allowed to Geo target there sites to various countries across Globe. It is no harm in getting a country specific TLD extensions but only if you focus is to target only that country with that domain. So if you are planning to buy a .in .pk .us .pl extension you should rethink if you have to focus on these countries only or you want a global presence in the near future. If you have enough bandwidth to work upon and build multiple domains on country specific focus approach you can go ahead and buy these extension domains. But if you are targeting global approach in the near future you should opt for generic TLDs like popular .com .org .net .me .tv etc. And there is no harm in making your global TLD a country specific content anyways you have the option to move back and forth to country specific or global targeting. But same is unavailable in case of Country specific codes.

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