Since the Advent of Facebook as a most popular ever site in the world and the initial point of many a popular people revolution. Facebook has went through many a changes in its working its Face and approach towards this business. Previously the business of Facebook was people centric but with the rising popularity it results in the rise of greed of the tide which is leading the wave to cover more and more area of land before it backs out to Sea. Thus Facebook slowly started exploring ways to make people divulge into the trade started finding ways to earn money and targeted audience segmented campaigns. So this segmentation has shifted focus of many online business masters towards Facebook. Facebook Shares and likes started being weighed as popularity milestone and the count of likes and shares are now considered a success mantra even in the eyes of biggest of biggest marketing magnet’s campaigns. This led to the intervention of open public speaking and also modulated many a people to raise voice towards this unjustified intervention and marketing campaigns. This is also a acknowledged fact that people online and offline in the world if come together trade happens, and Facebook is not a different story. Thus change in facet and color of Facebook should not be considered as interfering but is a normal phenomenon of Universe.
Now coming to the point that Facebook shares a direct indicator of success of a company as a accepted or not so good success story for your company. I could say it a yes and say it a no, Yes if you are only betting on this promotional medium and you invested big bucks to make your online face look better and pose yourself as a popular brand. Now what if Facebook is one of your campaigns in the whole campaign arena, i would say the life is not over if your company and brand has not got that acknowledgement in Facebook. Many more venues are open for you and there you can try your hand and success is much easier as of now then Facebook. I say the most recommended of them are twitter and Google+, these facets of Social networking are newer and are more easier to work on your company marketing efforts. First as the community is ever increasing in both of them you can expect a better turn around as compared to your efforts in Facebook as people have got immune to Facebook Campaigns. So until and unless your campaigns are right on strategic location the chances of ROI of the campaigns is very minimal.
So you shouldnot dishearten if your website or a brand got a brick bat on Facebook. Life is not over with Facebook and if your direction is right the success cannot stay away from you. Yes it is fact that Facebook is a way to make your presence online but if your Offline business growth is high you should leave your life as it is. Facebook shares could be earned easily in the initial days of Facebook but now it is very difficult now because numerous campaigns are falling on the subscriber screen and it becomes very difficult to capture your online target audience. Facebook share is a way to enhance your online efforts impact but it is not the only thing in universe.