When you are building a website it becomes important to look at the way you not only deliver content at a fast pace but also deliver page on screen of the reader at a very high rate. And as per the latest Google algorithm change slow site are penalized. But here the question appears as how and when to think about server location and what can be the best ways to make it topping on the cake. Make server location as topping on the cake can happen only if you are thinking about visitors location. Countries they belong to and the ways to deliver best experience to them, this experience is relevant to the page load speed, speed of every interaction visitor is having with your page and website. Page load speed as we read already is a critical factor in the eyes of Google while building page rank of your website.
When you have website based in India and you have most number of visitors from India there is no reason your website is hosted somewhere else because the page load speed will reduce due to the time lag and also the interaction will have bad performance. It becomes very important if you have a interactive website example online sell purchase website. It comes with the challenge in which the customers/visitors keep visiting your website and they have a huge engagement with website in that case your requirement can be fullfilled only by dedicated servers in place of shared hosting because the hit count is higher as well as customers are repeatedly searching for more and more products which means heavy load on server processes. Which a shared server cannot handle and hence results in slow response site, or error and website hanging issue. Usually happens with government sites or competitive result declaration sites which means a lot of visitors all of a sudden with lot more of them searching for the required details. Hence a site master should always have in hand the expected site traffic and the ways in which the same can be managed. Because as and when the site is managed well it results in accurate service to the visitors.
In next post we are going to look at the SSL certificate as an important Google Signal and the ways to build it in favor to our website. This factor is usually not very fancy neither is much focused but impact is very high against improvements made to this factor. Much more on this topic in next post and thanks for following an exhaustive read on Google Page Ranking factors and ways to improve them.