A site which is difficult to navigate not make the Google eyes turn awry at that but also yields bad impression in the mind of first time visitors. Whereas the site which is easy to navigate and follows thumbrules of an ideal website gives lasting impression on visitors but also allows Google bot to push your page rank higher. The better the navigation outlook of a site easier for visitors to look at your website pages and also better ranking. Now usually the most misunderstood fact about this page ranking factor is that it is a visual audacity which push your rankings higher. But along with the as usual visual experimentation and A/B tests i recommend to always look at the page tagging and the keywords chosen to describe the post. More relevant the tagging and keywords more easier for the user to search your website, because visitors are not so patient to keep looking for the content page after page. They have a strong tendency to either search it in the search bar of your website or to search it with help of google with your website name. So nearer the results will be with your search bar the reader will keep coming back to your page to research some or the other content. Else he would come through Google and if he comes through Google there are big time chances that he ends up increasing your page views but killing your per impression earning since the bounce rate will be much higher. Since the Google page result may not be that accurate and fast as compared to your search bar. Since search bar will show results of your website first the obvious chances of being on your website is much higher as compared to Google search. Since the ads on the search result as well as the SEO and paid rankings may push your page downwards, hence your visitor moves to some other website to find solution for his problems.
More interaction a visitor does with your page higher the chances of he ending up clicking on more relevant ad on your website, or nevertheless he is increasing your impression revenue alongside. So dear folks keep navigating your own website and look for loopholes which will be fixed by better results on your search bar page as it is very important navigation tool for your visitor. So improve your site usablity increase your Google page ranking and earn more money. In the next topic we will be covering the length and width of next Google page ranking factors which is Google analytics and tools.