This should be considered one of the most important factor in determining page and traffic ranking of your website. The reason is simple the nearer your article url path is to the home page it is better for your Google ranking. URL path which is near to your content or clearly indicates what your content is going to talk about, makes your post to get better ranking due to relevancy factor. So aside to relevancy factor the URL is the first thing which is seen by the user when he visits the site and to make him understand the content better it is better to have clear to the point and good URL path.
As explained in the Video above of Matt Cutts from Google the URL path is better to have clear bifurcations of the categories that you are publishing content in. It shows the depth of knowledge you hold in the subject as an expert plus it is also indicative that how much relevant is your content. Plus it is also clearer with the above video that this effort of URL path management is a way by which you make users more tend to click on the URL and thus get more search engine traffic. So for you the task is to make sure that your content, title, description is matching with your URL path. It helps you get more traffic due to relevancy and second it also makes google crawler to mark your page higher with keywords in it. With this if you can conclude that if you have best balance of keyword and description matching URL path the probability to rank higher is more as compared to other websites with not that good URL name. Now in the next topic we are going to look at the factor which impacts Google Pageranking is Human editors and there influence in raising page ranking. I am not disclosing it in this topic but human editors hand has the biggest hand in achieving higher page ranking of a page. You may feel surprise because we all know that Google appreciates Content quality and its originality to make a page rank higher. But editors have a big hand to make content with research and figures appear better in front of the eyes of the visitors and the crawler. But other than presentation editors have a higher responsibility to maintain the voice of the blog because as an individual there way of thinking is different and an idea towards a post may be different. But if they put in there style in the post the original flavor will be lost and if they ignore the errors in the raw draft due to this. It is not good for the website as a whole, so it is again a balancing job of maintaining originality and presentation. Enough on this next topic I would like to conclude this post with the idea that if you are drafting a content URL path is to be considered an important factor and you should spend some time brainstorming the name. So as to make sure you get all the Google goodwill to rank higher in the search engine. Share your thoughts on this subject and your insights on this topic your comment is most awaited to enrich the topic for the goodness of our readers.