When you go through link of this link it is consisting of the keywords which are clearly indicated in the URL itself, so if you are a blogger and you want your post to rise up the ladder of popularity. It is important to keep keywords at the url because it is an important ranking factor in Google Page ranking and along with content quality, crispy presentation. It is important that you place your post keywords at the URL because many a Search engines similar to Google usually search the relevancy in the URL post which they analyze the resultant posts to check for the more relevancy signals in content area.
So if you are a blogger, website administrator or an author you should be very alert while developing a post with your effort but not looking at the URL and its relevancy. URL is like a door and as beautiful the approach and door is more beautiful your house is presumed and thus more number of visitors. So many a times you will find visitors banging on your website only because the URL which is highlighted in search results is more attractive as compared to other search results. Also while creating a URL always remember to keep the words which highlights the subject that you are talking about are present in the URL. And never be afraid with the size of the URL but it never means that your URL is so lengthy that is cutted off by the Search engine display result. The URL structure is also very important when visitors are approaching your website because as clean the URL higher probability of visitors looking at your content seriously and never bounce back. Other than this keyword in URL if you are mentioning the same keywords in your first paragraph it is again results in a brighter chances of users coming to your website. Like if we have a look at the search results of the Keyword Search Google Page ranking there is numerous chance that you land up on one or the other page of this website because the users see more relevancy in the subject and plus there is a chain of posts which are available in here to make users go through them one by one. So if you are an author never focus on weak keywords you can also build your place in a stronger keyword by writing follow up posts on the subject or by writing numerous content on the subject and not to forget the original content. Because only thing which makes a website climb up and down is relevancy and that comes only if you are able to communicate the whole subject to your audience covering every aspect of it. Keep the keyword in URL higher and you are ready to welcome your guest with your beautiful appearance but this appearance should match with your content quality else your visitors will never come back. Now moving to the next topic we are going to look at URL String and its importance and ways to make it turn in your favor.