Site Uptime hurts many website and may many a times leads even to deindexing as punishment from Google. So as and when your sites starts fluctuating you should actually initiate change your hosting. Because probably either your website is accompanied by some website which is very important from the perspective of being a serious website in eyes of Google. Because the fluctuation in your website means Google is understanding that your website is either a spammy non existing fishy site or a just clutter of links targeting search engine rankings. Hence forth always keep looking at your website uptime because if the website is fluctuating your web ranking will surely be penalized by Google within 7-10 days. Because as and when Google bot hits your website first page and it throws a 404 error. It becomes registered in the Search indexing as a non existent page. And again if a person has reached your website and observes a 404 error actually your search engine ranking gets downgraded with that keyword.
Once your site uptime improves your ranking also improves, and hence it is an important factor which you need to continuously look at all time. When website is up and running with 99.99% uptime as delivery commitment of various hosting companies. But actual trouble with hosting companies is the consistency, support time. Now how we can ensure as a webmaster about maintaining the site uptime. When your website is older and you have huge content and pictures on your website and again lot of hits are received on the website. You are vulnerable to face site uptime issue on your website as you are on shared website hosting. Now it is a better time to move to a dedicated hosting wherein you heavy site with lots of traffic needs to have a heavy backup at the background with dedicated server process to have support at the back of your website. Now you have below mentioned pointers to carry:-
A. Dedicated Servers to carry your traffic throughput and load of the website.
B. Maintaining website data to ensure least page loading hence better page performance.
In the next topic we are going to look at the point which was usually ignored but slowly it is acknowledged and slowly it is being monitored and chosen by webmasters. So this topic is all about Server location and its good and bad impacts on your website it is some way related to Server uptime but it is just an indicator actual reasons are waiting for you in the next topic. I would like to hear from you your inputs and suggestions for improving ways to enhance visiblity and topics to be addressed in this series or any specific which encourages and discourages you in this website. Along side any other input which you would like to share with us or have discussions on with me. Do ensure that your inputs are desired from a non spam email id and always provide your own website links for me and others to look at your website and share some ideas at your website.