Google’s ranking algorithm evaluates hundreds of factors when determining page rankings. Understanding these factors is essential for developing an effective SEO strategy. The algorithm has become increasingly sophisticated in recognizing quality, relevance, and user satisfaction. Key ranking factors include content quality, technical SEO implementation, backlink profile, user experience signals, page speed, mobile responsiveness, security (HTTPS), domain authority, and fresh content updates. On-page optimization involves proper keyword placement, meta tags, headers, and content structure. Off-page factors include quality backlinks, brand mentions, and social signals. User engagement metrics like dwell time and click-through rates signal content relevance. Core Web Vitals measure page speed, interactivity, and visual stability. Local SEO factors matter for location-based searches. Site architecture and internal linking help search engines understand your content. Structured data markup improves content comprehension. Regular content updates demonstrate site activity and relevance to search engines and users.
