JSW MG Motor India has launched its ‘EV Sahi Hai’ campaign to encourage electric vehicle (EV) adoption in India. The goal: remove the biggest barriers—range anxiety and charging worries—by sharing real owner stories, factual data, and creative campaigns. This post explores the campaign, thek MG Windsor EV and Pro variants, pricing, features, and why now is the right time to go electric.
Why ‘EV Sahi Hai’ Makes Sense for India
- Lower Running Costs: Home charging costs far less per km than petrol/diesel.
- Low Maintenance: Fewer moving parts than an ICE car.
- Urban Advantage: Regenerative braking, quiet drive, less fatigue.
- Green Mobility: Cuts pollution and CO₂ emissions.
This campaign is inspired by the success of “Mutual Fund Sahi Hai” and aims to bust EV myths using simple, relatable content.
The ‘EV Sahi Hai’ Campaign – 360° Overview
Phase 1 – Consumer-led Real Stories
10 short films featuring actual MG EV owners sharing their real-world driving, charging, and cost-saving experiences.
Phase 2 – Celebrity-led Storytelling
Actors bring EV benefits to life with humor and facts, making the message more relatable for first-time buyers.
Dedicated Portal
EVSahiHai.com – A hub with EV buying guides, charging info, battery care tips, and real owner testimonials.
MG Windsor EV/Pro – Price, Range, Charging, and Features
Variant Battery (kWh) Range (km) Key Features Price* Windsor EV (38 kWh) 38 ~331–332 6 airbags, 10.1” touchscreen, wireless Android Auto/Apple CarPlay ₹9.99 lakh + ₹3.9/km (BaaS start) Windsor EV Pro (52.9 kWh) 52.9 ~449 Level-2 ADAS, 7.4kW AC charger ₹12.25 lakh + ₹4.5/km (BaaS start)
* Check the official MG Windsor page for the latest updates.
Charging Times:
- Home AC (7.4kW): Full charge overnight
- DC Fast Charger: 10–80% in ~40–60 mins
Top Features:
Infinity View Glass Roof, Aero-Lounge Seats, 256-color ambient lighting, iSMART connected tech, ADAS, 6 airbags.
6 Common EV Myths – Busted
- You’ll run out of range → Average daily drive is 30–50 km; 300–450 km range is more than enough.
- No chargers available → Home charging covers 80–90% of needs; fast-charging network is expanding rapidly.
- High maintenance costs → EVs have fewer parts; servicing is simpler and cheaper.
- Batteries degrade fast → MG offers long battery warranties.
- Not good for long trips → Trip-planner apps + fast chargers make highway travel easy.
- Too expensive → Battery-as-a-Service reduces upfront cost and total cost of ownership.
Is the MG Windsor Right for You?
- Daily driving needs: 40–80 km/day → 38 kWh; 150+ km/day → 52.9 kWh Pro.
- Charging setup: Home parking with a 15A socket or wall charger preferred.
- Highway travel: Check DC charging corridors.
- Budget/TCO: Compare BaaS vs. full ownership over 5 years.
- Feature priorities: Glass roof, iSMART, ADAS.
Practical EV Adoption Checklist
- Ensure home/office charging access.
- Map DC fast chargers in your city.
- Track mileage, charging habits, and electricity costs for 3 months.
- Include battery and charging accessory cover in insurance.
Official Links
- MG Windsor EV – Official Page
- MG Windsor EV Pro – Official Page
- EVSahiHai.com – Campaign Portal
- NDTV Auto – Campaign Coverage
- Autocar Professional – Analysis
Related on TeleColumnist
- How to Write Blog Posts That Rank
- EV Charging Network in India – 2025 Update (coming soon)
- BaaS vs. Full Ownership – 5-Year TCO Comparison (coming soon)
Call-to-Action:
Thinking of buying an EV? Comment below with your daily driving needs and budget—we’ll help you choose the right variant. Share this post with friends and family interested in green mobility, and follow us for more EV insights.
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